How does data visualisation support my organisation’s success?
Data visualisation is crucial for businesses and organisations to quickly identify trends, patterns and challenges in their data. With the increasing amount of data every day, it is impractical to make sense of the vast amount of bytes of information without proper visualisation.
Every professional industry benefits from understanding their data, so data visualisation branches out to all areas where data exists. For any business, information is their most important lever. Through visualisation, one can convey their points abundantly and benefit from that information. This allows decision-makers to relate data to get better insights and in better position to do the next thing:
Analyse data in a better way
Visualisations of the data help tell the organisation’s story. Analysts and stakeholders can better dissect this story through visual support and get a better understanding of the areas where extra attention is needed, or where there is no insight yet.
The visualisations help analysts understand the key points needed for their business. Whether it is a sales report or a marketing strategy, a visual representation of data helps companies increase profits through better analysis and better business decisions.
Faster and better decision-making
People process images better than boring tables or dry reports. Data that communicates well gives decision-makers a chance to take quick action based on the new data insights. Decision-making is accelerated and has an informed basis. This translates into being better able to respond to opportunities and realise business growth.
Understanding complicated data
Data visualisation enables users to gain insight from huge amounts of data. It helps them recognise emerging patterns and errors in the data. By understanding these patterns, users can pay attention to areas that signal red flags or progress. This process, in turn, drives the business forward.
How does data visualisation do this
Data visualisation aims to illustrate the company’s story. Sales visualisations tell the story of sales growth and trends. Visualisations in the sales report show which products are selling well and which products are less desirable.
Data visualisation can support the perception of your organisation’s story, but can also show you that your perception does not quite match what is actually happening. For example, your sales may have reached record highs, your sales breaking record after record. However, what you do not notice is that your suppliers cannot keep up with your success. As a result, delivery agreements are not met, customers do not get their products delivered on time or incompletely. Data visualisation helps you by visually revealing that your suppliers’ delivery times are increasing and the quality of deliveries is deteriorating. Because data visualisation shows this trend quite early on, you can intervene and adjust in time.
Decision-making is not done in a vacuum. Decision-making takes place at every level of the organisation . Data visualisation helps share the same data at different levels, giving each decision-maker the information relevant to them, while the basic data is the same for everyone. Equal time data visualisation helps to communicate a problem to all relevant decision-makers, reducing discussion about causes and interpretation of data. Everyone has the same information, collected and visualised in the same way.
Data visualisation amplifies data in an unbiased way without inaccuracies and gives access to the right information. Automating the data flow of data visualisation will also make it continuously accessible and representative.
